McDonald’s is modifying the preparation process for their iconic burgers to make them even better, warmer, juicier, and tastier. The goal is to communicate this culinary innovation while capitalizing on the opportunity to emphasize the iconic status and deliciousness of its star products.
The resulting film features a wild chase, showcasing situations inspired by genre film scenes, each more epic than the last. The style was intentionally designed to emphasize the film’s comedy and the characters’ ridiculousness while maintaining a cinematic feel. The choice of a bold and unconventional cast reinforces the “cartoon style” of the scenes, enhanced by striking contrasts in lighting. Ultimately, the film became a perfect blend of genre movie parody and absurd comedy.
McDonald’s is modifying the preparation process for their iconic burgers to make them even better, warmer, juicier, and tastier. The goal is to communicate this culinary innovation while capitalizing on the opportunity to emphasize the iconic status and deliciousness of its star products.
The resulting film features a wild chase, showcasing situations inspired by genre film scenes, each more epic than the last. The style was intentionally designed to emphasize the film’s comedy and the characters’ ridiculousness while maintaining a cinematic feel. The choice of a bold and unconventional cast reinforces the “cartoon style” of the scenes, enhanced by striking contrasts in lighting. Ultimately, the film became a perfect blend of genre movie parody and absurd comedy.
PRODUCTION
Director: Tom Kuntz
Director of Photography: Matthew Libatique
Production: HENRY
Producer: Hugo Diaz
AGENCY
Agency: TBWA Paris
ECD: Faustin Claverie & Benjamin Marchal
Creatives: Julia Deshayes, Caroline Lorin, Lena Monceau
Creative producer: Benoît Duchemin
Head of production: Maxime Boiron
Music creative director: Thomas Jacquet
CLIENT
Client: McDonald's
TECHNIC
Production director: Yannick Dupas
POST-PRODUCTION
Editor: Russell Icke
Post-Producer: Elise Gamboa
Post-Producer: Renaud Coulon
Head of Sound: Olivier Lefebvre
Sound Designer: Fabrice Pouvreau
Music: Wolfgang Amadeus Mozart- Requiem en ré mineur, KV 626 : Dies Irae
Production sound: Else
TBWA Paris. Released in 2024.
